Graphic Design Case Study

IBEX Insurance (Spain)

The Brief

Over the years Ibex Insurance Services have rapidly expanded to become the largest insurance provider for expatriates based in the Iberian Peninsula, accomplished as a result of their high quality cover, competitive rates and innovation, and the continued support of their intermediaries.

Ibex have a network of over 250 intermediaries throughout Spain and Portugal in addition to their branch offices in Spain, Gibraltar and Portugal.

Ibex approached us as they had been using the same images and designs on their policy documents, literature and posters for a number of years and they felt it is time to refresh these.

For the rebranding we were required to source a number of new company images for each of the products. These also needed to work well with the re-branding of the company’s website, and with the new design of the posters, small advertisements and literature.

What we did

After research into the brands current identity, target audience and competitors, we provided Ibex with a range of consistent images and designs for each of their seven policies that would work well in all the required mediums.

We felt that the selected images and design brought Ibex's current branding to a new level, corresponding visually their strength of brand and their impeccable quality of services, in a new, fresh and sleek blue package.

After feedback we then had the initial brand feel and began work on the company’s individual policy posters, flyers and marketing material.

Ibex required the re design of each of their policy marketing posters;

EuroMotor - Inc motorbike & 4X4
EuroHome Plus
EuroPet
EuroHome Holiday Apartment
EuroTravel
Ibermarine (Marine)
Medical
General Ibex posters featuring all/ a selection of products they offer. In the past the posters have featured one main image, then 3 secondary images on other products

What they said

"When I approached blue stag studio to work on our rebrand I had been struggling for months to find a company that really understood the needs of our brief. blue stag studio got it spot on first time, they not only met our needs perfectly but they also brought their own ideas to the table which inspired the final result.

Whether I give them specific guidelines to follow, or ask them to come up with something off their own back they always come up with the goods, and always meet the deadlines, no mater how tight they are!

They are an absolute pleasure to work with and have really got to grips with understanding our products and the brand, which is evident in the work they produce, the response we have had to our new brand image has been fantastic."

Rachael Collier
Marketing Director
IBEX Insurance