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Script to Screen is one of the UK’s largest and most prestigious costume suppliers, operating since 1993. They supply costumes to the likes of the BBC, ITV and S4C for TV and theatre productions, as well as the general public for consumer hire and purchase.
The completed Script to Screen web site.
Script to Screen approached us to design and build a new e-commerce web site that would help to increase conversions and improve sales.
The company also wanted for us to provide a campaign that would aim to increase footfall to the store based in Cardiff.
In line with Glamorgan University we first provided a photo shoot of some of the available products. As well as giving us all an opportunity to dress us as our favourite Disney characters, it generated high quality photos of Script to Screen's most popular products and costumes that would be used on the new web site and promotional marketing material.
For the campaign we designed a series of posters, banners, leaflets and other printed material to increase traffic to the web site and footfall to the store.
The new web site was to be targeted at both individual consumers who would want to hire a costume for an event and also schools and theatres who would want costumes for theatrical events. It was important that the design of the web site demonstrated the company facilitated for both.
When we spoke with Script to Screen and visited their costume warehouse, the first thing that struck us was what a fun ethos and colourful approach the company had. The warehouse was like "Aladdin’s Cave" of costumes and needed a web site to match.
During the design phase we aimed to provide a fun and colourful feel to the web site that was easy to navigate.
A tailored E-Commerce management tool was built to allow Script to Screen to manage products as well as process orders that came through the web site.
We provided a points system that allowed customers to receive money off future purchases when they bought items through the web site. Combined with discount codes these features aimed to encourage customer loyalty and repeat business through the web site.
Script To Screen Photo Shoot
We designed a social media campaign for Script to Screen as a way to promote the business and engage with their customers.
The campaign involved content distribution, promotional discounts and competitions. A "Photo of the month" competition encouraged customers to post photos of themselves and friends in costume to the Script to Screen social media channels. The campaign has seen hundreds of customers engage with the company online and the online community continues to grow.
